Earth Day Lash Back
People suck at conserving - we're generally glutinous monsters which consume mindlessly and then are surprised when our resource dries up, and then quickly move on to the next consumable.
Its useless denying this instinct, its actually a very puritan technique - to deny our instincts - and you all know how successful that strategy has been
We need to develop sustainable ways of generating energy and encourage people to consume, consume, consume from those energy sources, so they will economically out-compete the fossil fuels.
What if we could develop methods of generating energy that actually cleaned the air, or the water, or had a net positive benefit? Wouldn't it be mind-blowing to have environmentalists telling you to leave your lights on and drive like a mad-man because the energy your using is good for the environment. That's a message I think most people could embrace.